ACT PlaybookEngineer your sales like
you engineer your product
You built a product customers want. Now buyers need to find it and make the case for it inside their company. The ACT Playbook adapts the methods that took companies like MongoDB to billions in revenue to fit your stage, from your first founder-led deal to an established sales team.
30 minutes, no pitch. You hear where we would start, and we both decide if it fits.
How the ACT Playbook helps
Four steps that work at every stage, from your first customer to a global sales team
Assess your Situation
Eight business days on your deals, calls, and pipeline, plus three working sessions with your team.
You leave with: A six-month action plan where every item has an owner and a way to measure progress.
Align on Value
Buyers pay for a measurable improvement in their business. This step turns your features into business value so you speak the language of the user who lives with the problem and the executive who pays to fix it.
You leave with: Who buys, why, and what proves it, in writing, plus a business case that convinces the executive buyer beyond your technical capabilities.
Create the Engine
Deals die between meetings. Start each stage of your sales process from proven practices and shape it around your product, so every deal has a clear next step and you know when to walk away.
You leave with: Messaging that prospects remember, one sales process with exit criteria and templates for every stage, deal qualification rules, and a CRM as your single source of truth.
Turn on Scale
A sales system only works if you run it every week. Generate new pipeline and review it with your team on a fixed day, so you catch problems while you can still fix them and know when you are ready to hire.
You leave with: A weekly operating cadence, pipeline generation beyond your own network, a forecast you can trust, and a hiring plan for the next stage.
What you work with
Where to start
If you asked yourself one of these, you are in good company
Founder-Led Sales
“Everyone talks about founder-led sales. What are the actual steps to close a deal, and when do I hire my first seller?”
See where you start →
Growing Sales Team
“How do we replace hero selling with a process we can measure, so the traction holds up in the next funding round?”
See where you start →
Established Sales Organization
“One or two sellers carry the number while the rest fall behind, how can I trust the forecast and increase revenue?”
See where you start →
Founder-Led Sales
1 founder
“Everyone talks about founder-led sales. What are the actual steps to close a deal, and when do I hire my first seller?”
See where you start →
Growing Sales Team
3 to 8 sellers
“How do we replace hero selling with a process we can measure, so the traction holds up in the next funding round?”
See where you start →
Established Sales Organization
20+ sellers
“One or two sellers carry the number while the rest fall behind, how can I trust the forecast and increase revenue?”
See where you start →
Funds and Accelerators
Your portfolio sits at every stage
“How do I give every portfolio company a go-to-market and sales execution system that fits its stage and grows with it?”
See how it works for your portfolio →
About me
You work with me directly, on your deals
I have built startups as a founder, operator, and angel investor. At MongoDB, this system helped grow revenue to more than $3 billion globally, and more than twentyfold in Central Europe within five years. Since then, I have cut it down to what earlier-stage companies actually need and implemented it at five startups, where qualified pipeline tripled, ARR doubled within a year, existing customers expanded into multi-million-dollar deals, and founder-led sales became repeatable.
Questions
Before you book
What does it cost?
The Momentum Sprint is a one-time fixed fee, and implementation runs on a monthly flat fee you can stop after the first month. You know the price before we start.
How much of my team’s time does it take?
For the sprint, three working sessions of about 90 minutes and one closing workshop. The implementation runs on an agreed number of hours per week.
Do we need customers first?
No. Without customers, the playbook sets which buyers you talk to and what you test with them. With customers, it starts from the deals you won and lost.
Find out where your engine stalls
Bring your situation to a 30-minute call. You hear where we would start, and we both decide if it fits.